Variety's the spice of life, That gives it all its flavour...

Secret Spice Rub

1/3 cup kosher salt
2 tablespoons freshly ground black pepper
2 tablespoons light brown sugar
3 tablespoons paprika
2 tablespoons chili powder
1 teaspoon ground sage
1 teaspoon dry thyme
1/2 teaspoon ground allspice
2 teaspoons ground fennel
1 teaspoon ground coriander
1 teaspoon dry basil
2 tablespoons granulated garlic or garlic powder

Combine ingredients in a jar.
Seal and shake well.
Apply generously to meat or poultry before cooking.
Stores for up to three months.